[An Inside Facebook post]
AT&T launched a three-pronged online marketing effort aimed at Latinos this month, opening pages on Facebook, MySpace and YouTube, as part of a larger strategy to stay competitive in increasingly changing economic and demographic conditions, according to the company.
AT&T said these new platforms were aimed at keeping Latino customers up-to-speed on the company’s offers, but also to meet the media needs of a population that is statistically younger than the rest of the country; the company’s main Facebook page has more than 175,000 fans already, its wireless page AT&T Share has more than 200,000 and the Latino Page launched on December 16 currently has 170…[See the full post here]
