[An Inside Facebook post]
Facebook’s Data Team has just published a report called “How Diverse is Facebook?” in which the company analyzed the surnames of U.S. users in order to estimate a breakdown of US Facebook users by ethnicity. The conclusions? While Whites and Asian/Pacific Islanders have historically been more represented on Facebook compared to the US population, Facebook’s user diversity is increasingly mirroring that of the overall US populace.
The objective of the study was to “understand how different populations of users join and use the service” with the ultimate goal of understanding “how these populations of users are connected to each other.” Overall, the report noted that particularly in the past year, Facebook users “nearly mirror” the diversity of the country, with Whites leading the number of users, followed by Blacks, Hispanics and Asians/Pacific Islanders…[See the full post here]