[An Inside Facebook post]
Sunday’s Super Bowl game promises to bring in about 100 million television viewers if it’s on par with last year’s game. But this year many corporate advertisers are taking their million-dollar spots to the next level by pairing them with Facebook campaigns.
It’s what some have called the Web 3.0 phase of Super Bowl marketing where Facebook is no longer a peripheral part of a company’s game day advertising, but rather, part of its core strategy.
Top examples include Coca-Cola and Budweiser, while PepsiCo., Inc. — which spent an estimated $254 million in Super Bowl ads during the past 20 years — has opted out of running a $3 million per 30 seconds ad in favor of its celebrity-studded Refresh Everything charity project. Eventually the project is set to award $20 million in community grants to charity based upon online voting…(See full post here)