[An Inside Facebook post]
As 2010 gets underway, so does the pursuit of perhaps the most popular New Year’s resolution of all: to get in shape. Consequently, several major gym chains have seen an uptick in traffic to their Facebook pages this month, so we figured it would be a good time to look at a few of them and see the strategies they’re employing to capitalize on that traffic.
The four gym pages reviewed — Gold’s Gym, Bally Total Fitness, 24 Hour Fitness and Life Time Fitness — are U.S. chains with locations across the country.
Pages generally conveyed the same message but the specific differences in how each used Facebook to engage users was important, especially when it came to the apps they promoted. These pages emphasized special deals, highlighted how their gym fit a user’s needs and pushed users towards their primary pages in fun and interesting ways and the apps gave users a measurable feel for how much the gyms would care about their fitness…[See the full post here]
