[An Inside Facebook post]
Like players in many other industries, insurance companies have begun experimenting with how to use Facebook to reach more users and customers. The trend is to try to connect people around real-life topics — not sales pitches.
Searching for insurance agents on Facebook reveals that many of these companies have launched marketing campaigns on the site. Overall, State Farm appears to be the most ambitious.
Of the insurance Pages we reviewed, the most used tools appear to be status updates, where agents often post tips, reminders, cautionary tales or other information helpful for home and auto owners, for example; comments on these updates is where the agents engage in conversations with their fans…[See the full post here]