[An Inside Facebook post]
Levi’s, maker of iconic American jeans and clothes, was one of the first web sites to debut Facebook’s new social plugins last week and already the company has garnered more than 4,000 likes on its web site and increased its Facebook fanbase by several thousand. Exactly how these plugins will affect online shopping and social media marketing is yet to be seen, but here’s a closer look at what Levi’s is doing with them.
Looking at the Friend Store on Levis.com reveals that more than 4,000 people have liked the company’s products. Some of these items have more than 600 likes each. On the page where Levi’s features the plugins there’s a video explaining to users how to use them and Levi’s has also been promoting these new features by both running homepage ads and posting to their Wall asking users to visit the web site and Like merchandise.
Although most companies have more fans than Levi’s does (which is currently at 293,400 since its July 2009 launch), the Page has grown more than 30,000 fans since this time last month. It was probably helped by its efforts at South by Southwest, and other ongoing promotions. We’ve interviewed Levi’s director of digital and social marketing, Megan O’Connor, to learn more. But first, here’s a quick look at some other clothing companies’ Pages…[See the full post here]
