Category Archives: Inside Facebook
State Farm, Other Insurance Companies Finding Clients on Facebook
[An Inside Facebook post] Like players in many other industries, insurance companies have begun experimenting with how to use Facebook to reach more users and customers. The trend is to try to connect people around real-life topics — not sales … Continue reading
Department Stores Make Sales Pitches on Facebook
[An Inside Facebook post] Women make up the majority of Facebook users and their presence on the social network has not gone unnoticed by department stores, who have set up shop on Facebook (literally, in some cases) in an effort … Continue reading
War Veterans Gather, Get Help on Facebook
[An Inside Facebook post] In the years following U.S. troop deployments to Afghanistan in 2001 and Iraq in 2003, thousands of former soldiers, both men and women, have returned home to to continue their civilian lives. Some of these veterans … Continue reading
Chilean Users Find Friends and Family on Facebook While World Sympathizes
[An Inside Facebook post] An 8.8-magnitude earthquake struck a rural part of the South American country of Chile early Saturday morning, about 200 miles southwest of the capital city of Santiago. It killed more than 700 people, displaced two million and … Continue reading
This Winter’s Movies on Facebook
[An Inside Facebook post] It’s not uncommon that at least one movie will land a spot on Inside Facebook’s list of Top 20 Facebook Pages each week, a sure sign that, while movies may be one of the original forms … Continue reading
6 Tips for Running Promotions on Facebook
[An Inside Facebook post] Promotions are an increasingly popular way for marketers to reach Facebook’s 400 million monthly active users. After all, if you see an item in your news feed about a friend getting a free burger, or entering … Continue reading
Ciudad Juárez Uses Facebook Against Crime
[An Inside Facebook post] Daniel Cruz Bautista and his fellow residents of Ciudad Juárez — about 1.5 million people living across the border from El Paso, Texas — call the most violent city in the world “home.” Despite gruesome statistics, … Continue reading
Police Use Facebook to Fight Crime
[An Inside Facebook post] Police departments around the United States have begun to incorporate Facebook into their policing efforts, using the network to serve a variety of needs. Pages created to find missing persons have rendered useful information and tips … Continue reading
10 Tips for Non-Profits on Facebook
[A super duper popular Inside Facebook post] Facebook can be a valuable tool for non-profits worldwide, as the recent Haiti earthquake fundraising has illustrated, yet many non-profits may be unsure how to proceed with social network marketing. Millions of dollars … Continue reading
Vancouver’s 2010 Olympics on Facebook
[An Inside Facebook post] The 2010 Winter Olympics are set to begin on February 12 in Vancouver, Canada. The games, which include cross-country and alpine skiing, bobsled, figure skating, hockey and speed skating, are being promoted by a wide range … Continue reading