Category Archives: Inside Facebook
Pharma Co.s Making Cautious Plays for Facebook
[An Inside Facebook post] Pharmaceutical companies have begun creating a presence on Facebook characterized by control and caution. Why? Despite unclear regulations in the U.S. governing their presence online, they may still be penalized for marketing materials on the Internet. … Continue reading
Salt Lake City Hopes Facebook Drives Tourism
[An Inside Facebook post] The Salt Lake Convention & Visitor’s Bureau mounted a Facebook fan drive this month to grow their Visit Sale Lake Page to 5,000 fans and create an online community pulling together information about the city’s skiing, … Continue reading
Cosmetics Companies on Facebook
[An Inside Facebook post] Cosmetics is a multi-billion dollar industry worldwide and companies that sell them have begun using Facebook to market directly to customers, offering special deals to people in different countries as well as videos tips on how … Continue reading
Facebook Plays in Elections Around the World
[An Inside Facebook post] The words “social media” seem to have been on the lips of everyone discussing Democrat Martha Coakley’s loss to Republican Scott Brown for the senate seat in traditionally left-leaning Massachusetts. Although social media alone doesn’t win … Continue reading
Gyms Use Facebook to Capitalize on New Year’s Resolutions
[An Inside Facebook post] As 2010 gets underway, so does the pursuit of perhaps the most popular New Year’s resolution of all: to get in shape. Consequently, several major gym chains have seen an uptick in traffic to their Facebook … Continue reading
Govts Use Facebook for H1N1 Flu Prevention
[An Inside Facebook post] Facebook has been a useful and cost effective aid to health departments of all sizes to get the word out about H1N1 vaccinations this flu season, especially during the economic downturn when many faced slashed budgets … Continue reading
AT&T Makes a Facebook Grab for Latinos
[An Inside Facebook post] AT&T launched a three-pronged online marketing effort aimed at Latinos this month, opening pages on Facebook, MySpace and YouTube, as part of a larger strategy to stay competitive in increasingly changing economic and demographic conditions, according … Continue reading
Facebook Marketing Goes to the Super Bowl
[An Inside Facebook post] Sunday’s Super Bowl game promises to bring in about 100 million television viewers if it’s on par with last year’s game. But this year many corporate advertisers are taking their million-dollar spots to the next level … Continue reading
17 Ways to Protect Privacy on Facebook
[A January post on Facebook's new privacy settings from Inside Facebook] Facebook’s new, more public privacy settings are here to stay. And there are a lot of details that you should make sure you’re clear about. Otherwise, you may be exposing … Continue reading
Facebook Helps Spur Donations to Haiti
[A post from Inside Facebook] Only three days after the 7.0-magnitude earthquake that destroyed much of Haiti and killed untold thousands of people, more than $8 million dollars has been raised by the Red Cross via text messages for charity … Continue reading