Category Archives: Marketing
Blackberry’s Facebook 2.0 App Emphasizes Photos, Chat and Places
[An Inside Facebook Post] Blackberry’s new Facebook application, Facebook 2.0 in beta, is a big improvement over the previous version, which was cumbersome because it was designed with menu after menu to scroll through to do anything. The new application … Continue reading
Budget Cuts May Mean Less Latino College Grads
[A News Taco Post] States across the country are slashing budgets left and right in an effort to deal with the recession, one unfortunate outcome may be less Latinos able to attend college. The logic goes: If we cut the budget for … Continue reading
Latinos Poised To Be Perfect New Media Consumers
[A News Taco Post] Media will not be consumed on TV or computers we know them in the future. Even now, smartphones and tablets are increasingly peoples’ gateways to the Internet, and by extension, the greater world. I would argue that, … Continue reading
BlackBerry Hates My Spanglish
[A NewsTaco Post] I’m a pocha, loud and proud, and part of my pocha heritage is that I comunicate in Spanglish. Everywhere. In letters, in conversation, in emails, in cards and, most recently, in text message. But, BlackBerry hates my … Continue reading
Latinos Love Location-Based Services
[A NewsTaco post] The Pew Research Center’s Internet & American Life recently published a study that found that only 4% of U.S. mobile users utilize location-based services like Gowalla and Foursquare. However, Latinos used these services at a much higher rate. … Continue reading
Religious Groups Build Communities on Facebook
[An Inside Facebook post] Religion takes many forms on Facebook. There’s a Page for The Bible, with more than 4.5 million Likes. Religious leaders are gaining lots of fans, for example the Dalai Lama’s 913,200. Places of worship have their … Continue reading
Facebook Becomes More Important to Red Cross Fundraising, Disaster Relief Efforts
[An Inside Facebook post] Facebook is now at the center of the American Red Cross‘ efforts to keep the public informed about disaster relief, especially after a catastrophic event like the Chile or Haiti earthquakes, says Wendy Harman, the organization’s director of social media. … Continue reading
Facemoods Brings Emoticons to Facebook Chat, Gets Millions of Users
[An Inside Facebook post] Israeli start-up Facemoods only launched in December of last year, offering a browser add-on that enables emoticons for use on Facebook’s chat service, among other web products. So far, it’s been a hit. We’ve watched as it has gained … Continue reading
Levi’s Uses Events Marketing for Sales Promotions
[An Inside Facebook post] Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements. As we’ve noted previously, Levi’s has been particularly … Continue reading
Work For Us App Brings Job Hunting to Facebook
[An Inside Facebook post] Facebook can now be a job board with a new application, Work For Us, which allows Page administrators to install a tab on their Page to collect potential hires’ information. The app’s basic version is free for 30 days … Continue reading