Category Archives: Marketing
Kraft Foods Focuses Messaging on Facebook
[An Inside Facebook post] Global food giant Kraft Foods has set its eyes on Facebook, pumping up at least three campaigns for Wheat Thins (crackers), Oreo (cookies) and Crystal Light (flavored beverage) in recent weeks. The Facebook and Twitter campaigns are paired with … Continue reading
Fan Appz Building White-Label App Business for Marketers on Facebook
[An Inside Facebook post] Since its founding in 2008, Santa Monica, Calif-based Fan Appz has built its Page management business around an enterprise and free version of its self-serve Page management software. It has most recently created a professional version for small- … Continue reading
As AT&T Gears Up Social Media Customer Service Efforts, A Look at Its Facebook Activity
[An Inside Facebook post] In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least 10,000 … Continue reading
Facebook’s Video Stats Show Growth in Uploads and Views
[An Inside Facebook post] Facebook disclosed this week that more than 20 million videos are uploaded to the social networking site every month, helping to generate more than 2 billion video views over the same period. The pace at which people are … Continue reading
Disney Sells Advance ‘Toy Story 3’ Tickets on Facebook
[An Inside Facebook post] In anticipation of its June 18 release date, “Toy Story 3” advance tickets are now available for purchase on Facebook, courtesy of an application created by Disney. The app, Disney’s Tickets Together, allows Facebook users to … Continue reading
Microsoft’s KIN Social Phone Makes Pitch Using Music and Facebook
[An Inside Facebook post] Microsoft’s new social media phone, KIN, seems to be aiming at a decidedly younger consumer by emphasizing its social media value, as well as promoting free concerts for fans with cryptic clues via Facebook and Twitter. The … Continue reading
Texas Power Company Launches Facebook Game for Local Hispanic Consumers
[An Inside Facebook post] First Choice Power is a Texas electric provider combining social media and Spanish-language marketing in its inaugural Facebook game, the Energía Goleadora Fan Contest. The Facebook game teaches players ways to save energy, in English or Spanish, … Continue reading
Facebook Creates Page Showcasing the U.S. Congress
[An Inside Facebook post] Facebook debuted a Page for the U.S. Congress on Wednesday that intends to show “how Congress is using Facebook to govern and share with constituents.” This includes how members of Congress are using Facebook, a list of members’ … Continue reading
Early Data Shows Facebook Plugins Increasing Web Sites’ Traffic
[An Inside Facebook post] More data is starting to come out about how Facebook’s new social plugins are impacting other sites around the web. The buttons, as intended, appear to be sending more Facebook users to other parts of the … Continue reading
CampusBuddy: Another Tool for Colleges and Universities on Facebook
[An Inside Facebook post] Facebook may have gotten its start on college campuses, but the service has moved away to focus on building a generally useful product for the general public. The company got rid of features like Courses (which … Continue reading