¡Qué Rico! How to Make Healthy (Re)fried Pinto Beans

[A NewsTaco post]

Hey y’all, not to give away the family recipe or anything, but there are a few easy and healthy things you can do to make your refried beans just a little more healthy.

1.) Clean the beans, taking out all the halves, rocks, etc. Wash them until the water is no longer brownish (it’s dirt you guys).

2.) If you want to reduce boil them at a medium heat, leave the beans to soak before boiling.  I usually add a few cloves of garlic to the beans while they boil. If they’re taking forever to get ready (when soft) then you can add some butter (tablespoon or less) to speed up the cooking.

3.) Put some olive oil in a pan, heat it up and then use a sieve spoon to take out just the beans from the pot to fry them in the oil. Using olive oil is one healthy way to reduce fat.

4.) Once the beans are fried to your taste, use a bean masher (commonly referred to as a “potato masher”) to mash the beans — being careful not to scratch the pan and thus end up with pieces of teflon in your beans.

5.) Add the water from the bean pot instead of frying the beans again. That way you get all the nutrients from the beans and cut down on oil. Set the pan/beans on simmer until you get the consistency of refried beans you want, as in runny (lots of liquid) or thick (less liquid). This is usually the part where I add a little salt or pepper.

6.) Yay! Now you should have some scrumptious healthy refried beans. ¡Buen gusto!

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Swedish App Polls for Parliamentary Election Voting Plans

[An Inside Facebook post]

Riksdagsvalet 2010 is a new Swedish application that allows people to “vote” in the country’s 2010 parliamentary elections. The app is intended by its creators to be nothing more than an informal poll. It has you give it some basic data permissions, select your preferred political party, vote for a party as you would in the general election on September 19th — then, most interestingly, check out graphs of how the rest of the app’s users have voted.

More than 268,000 people have added the app and, although any Facebook user can access it, the votes could still be a telling indicator of how the elections will go.

Sweden has about 9 million people, around 4 million of whom are on Facebook, according to our Global Monitor service, and most of the Swedish speakers in the world live in the country — it’s likely that most people who have used this app are eligible to vote in the election. What’s more, the app usage numbers are about half the number of people who actually participated in early voting.

So, if the results so far are any indication, the Moderaterna party is off to a strong start.

One of the results from the app shows you the ranking of each party by percentage, with Moderaterna (Moderates) with about a quarter of the vote. The other results include a pie chart breaking down the Facebook votes by political party and a line graph charting the number of votes by the age group of voters.

So far AppData shows that Riksdagsvalet 2010 has about 20,000 daily active users and over 261,000 monthly active users, which is good growth, considering that a month ago the app only counted about 3,000 DAU and 30,000 MAU.

We’ve reported often about the different ways Facebook has become pertinent to politics all around the world, how mayors are using it tocommunicate with constituents or run their campaigns and how Facebook created a U.S. Politics Page to help mange this interest.

It would have been interesting to see how an app such as this fared during the U.S.’s 2008 presidential election when people were ostensibly more engaged than usual in politics. Such an app might serve as an example for pollsters conducting surveys in the U.S. on topics such as the president’s job performance or the importance of the economy. Although, Sweden usually has higher voter turnout than the U.S. and given that the country’s had high early voting this year, the app’s popularity may be due local circumstances as much as design.

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My journey towards Mexitarianism

[A NewsTaco post]

I want to be a vegetarian. I really do. But I’ve had to give up.

Let me explain.

Me and my family are Mexicans via South Texas via Northern Mexico, which for those of you not in the know, means that beef is basically a way of life. Seriously, Texas and Northern Mexico have a history of economic ties to raising meat. Which is to say that meat makes up a significant part of the diet, but more importantly, the culture of my family.

My first dabble with vegetarianism came when I was living in Hipsterlandia, aka Austin, and I was having nasty acne problems. I was willing to try anything at that point so I gave up carne in hopes that my face would cease to look like that of an adolescent boy. It may have worked a little bit, but ultimately I became a vegetarian because I liked how I felt without eating meat.

Then I moved to San Antonio.

For those of you who’ve never journeyed to the Alamo City, let me tell you that it’s not the best place one should try to be a vegetarian. Not only because there are few exclusively vegetarian or healthy eating options, but also because even the “vegetarian” dishes like beans and rice are cooked with animal fat half the time. Or the cheese enchiladas come doused in a meat sauce. Or the cheese quesadillas also come with chicken, randomly. You get the idea.

So after a while I gave up. Then I went back. And gave up again. You get the picture. Ultimately what undid me every time was that, as someone with a meat-centric family, it got really hard trying to explain why I didn’t eat the stuff. Recently, my Guelita looked at my plate and asked me, “¿No te gustó la carne m’ija?” with those sad, semi-insulted eyes after having worked for several hours to lovingly prepare us dinner, I had to give up. I got up from the table, served myself some meat, ate it, and complimented her on her cooking.

I’ve found it darn near impossible to be a Mexican vegetarian, even though I no longer particularly care for meat. It literally feels like a brick in my stomach. Yet, at the risk of hurting those that I love or completely rejecting my meat-centric culture, I’ve decided that I’ll have to bite the bullet (or taco) when appropriate. I can abstain on my own time.

It’s not really a huge sacrifice, after all, I’m not going to have to scarf down five barbacoa tacos or eat three bowls of menudo every week to provide my Guelita with the satisfaction of knowing that she helped sustain me that day. Eating meat when I’m with my family is just one way I can let them know that I love them and haven’t totally abandoned our cultural cuisine.

It’s called being a flexatarian, I guess, or in my particular case, Mexitarian.

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Is culture to blame for high Latina suicide attempt rates?

[A NewsTaco post]

Latina girls have twice the rate of suicide attempts as their Anglo and African-American peers:  21%.  Professor Luis H. Zayas has been studying the phenomenon since he accidentally stumbled upon it in the 1980s.

I spoke with Zayas earlier this summer about his research and his resulting book, set for publication next year, Letting Out Endless Words: The Suicide Attempts of Young Latinas. Zayas founded the Center for Latino Family Research at Washington University in St. Louis, Missouri, where he is also the director.

As a social worker and developmental psychologist Zayas says he initially thought the phenomenon was limited to Dominicans, then he added Puerto Ricans, then he thought it was a Caribbean phenomenon, but eventually he expanded his research to include Latinas from all backgrounds:  from Mexicans to Cubans to Venezuelans.

These rates are higher for the girls in the U.S. than in their home countries, pointing to what Zayas says is a mix of factors ranging from culture, assimilation, immigration and family issues. When the young women reach adolescence Zayas has found that the mix can be explosive, especially when poverty, a lack of familial communication and the physical or emotional absence of a father are also thrown in.

There are other factors contributing to high rates of Latina suicide attempts, he explains. These include: immigration, poverty, low access to health care, language barriers, the absence of extended family and the cultural idea of a close-knit family unit.

The actual attempts are often prompted by changes in the structure of families (such as a parental figure entering or leaving), conflict between parents and other abuse; this was especially acute when communication in the family was not strong. Here, Zayas explains, when these young Latinas are unable to adhere to the cultural norms of a tight-knit family, they find suicide as an outlet.

NewsTaco:  What piqued your interest about pursuing social work, and then developmental psychology?
Prof. Luis Zayas:   The same reason a lot of us do it:  To help people.  I don’t study suicides, to me this is a cultural phenomenon — that’s what interested me.  My own experience growing up as an outsider from this country, especially when there were fewer Latinos, we were called all sorts of names [Note: Zayas is Puerto Rican].  There were no role models.  It’s different for young people today who can turn on TV and they can see some young Latinos and up-and-coming stars.  When I was coming up we didn’t have that.  We had a couple of baseball players, that was about it.

NT:  Is there any precedence for this that you’ve found in your research?
LZ:  Trautman (a researcher), in the late 50s, was studying this phenomenon among young Puerto Rican women, he termed it the “suicidal fit.”  He was seeing it among young Puerto Rican women between the age of 18 and twenty-something, some of these women were older, but most often they were in their 20s.  When Dominican immigration to New York began in the 80s, we began to see teens also attempting suicide.

NT:  So, why Latina suicide attempts?  Why did you start studying this?
LZ:  It was something I stumbled upon in the mid-to-late 80s.  I had been hearing about it, these girls who were attempting suicide.  When I joined the faculty at Columbia (University) to work on my Ph.D. I was able to see it.  I was teaching students at a city hospital in East Harlem, or Spanish Harlem, that’s when I began to come face-to-face with this phenomenon.  Dominican immigration to New York began, so I began to think maybe it’s not just a Puerto Rican thing, because it’s also a Caribbean thing, as I had also heard in Miami about Cuban and Nicaraguan girls.  I read a newspaper report that most of the suicide attempters in Miami-Dade tended to be young Latinas.  Then I thought that this is more pan-Hispanic than anything else.

NT:  You’ve been studying this on your own for more than 20 years, and also read others’ work, do you have any conclusions as to why this is happening at such alarming rates?
LZ:  We always felt that some cultural factors played a part in the higher than average rate of attempts by young Latinas.  What we came down on is acculturation processes and differences between generations.  Now I’m beginning to think about it really as a cultural idiom of distress — it’s the way people manifest their problems through culturally relevant, culturally influenced by the culture avenues.  Like ataques, nervios, susto, we’re beginning to think that these suicide attempts are really an idiom of stress specific to Latino cultures — but we’re still working on that theory.  The question is, why do they decide to do suicide attempts instead of doing something else?  It may be a form of nervios, but expressed differently.

NT:  Young Latinas are typically at the bottom of a family or societal hierarchy, does this play into your findings?
LZ:   There’s a lot there that they must take care of — the younger siblings and so on.  It’s a status that they have and the expectations that are put on them for the sense of obligation to the family, but also the sense of what the boys can do that the girls can’t do.  The kind of emphasis that is given on them to for chastity and things like that and decorum that are not expected of the boys.

NT:  Does “Catholic guilt” play into this at all?
LZ:  It’s hard to say.  It’s melded together in a way that sometimes you can’t distinguish the culture from the religion, or the religion from the culture.  Most of the girls in our studies have been Catholic, about 70%, and the others are a mix of other Christian denominations.

NT:  Why isn’t this same phenomenon present in the girls’ native countries?
LZ:  We don’t know why it happens more here than in their home countries, except that in your home country, you are surrounded by girls who are in your same boat, and you all share a common social system, environment.  Whereas here, instead of being Guatemalan, you become Hispanic or Latina.

NT:  What about the parental contribution to this trend?
LZ
:  Although there’s a lot in what I’ve written about the mother’s role, it’s only because fathers are hard to get into treatment with their daughters — or even into research.  They are not exonerated in my book.  They harbor a lot of guilt a lot of times because of their emotional or physical absence; a lot of times they communicate with their daughters through their wives, and a lot of times the mom gets the brunt of the girls’ reaction.

NT:  What kinds of treatments are available for these girls and their families?
LZ:  I recommend family therapy, get parents and children talking to one another, because I don’t see it as a problem that the girl has, I see it as a systemic problem of the family.  More often than not, it’s a situation thing related to a lack or failure of communication, the loss of family rituals, the importance of having nurturing in the sense that somebody is looking out for you and understands your feelings.  Parents grow up in Santo Domingo (Dominican Republic) or Chihuahua (Mexico) and their kids are growing up here, in a different set of circumstances, the point is to get them to understand each others’ points of view.  One of the distinguishing features of those who did not attempt (suicide) is that the non-attempters could understand where their parents were coming from.

NT:  What do you have working next for your research on Latina suicide attempts?
LZ:  How culture plays a part.  Each step [so far] was from hunches, to kind of half-baked theories, to where culture might be influencing it, to now where we’re analyzing the data. What we want to do in our next study is study black girls, white girls and Latinas and use the same means to find out what it is why they attempted, even though the rates are different.  Can we tease out what the cultural elements are?

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Facebook Becomes More Important to Red Cross Fundraising, Disaster Relief Efforts

[An Inside Facebook post]

Facebook is now at the center of the American Red Cross‘ efforts to keep the public informed about disaster relief, especially after a catastrophic event like the Chile or Haiti earthquakes, says Wendy Harman, the organization’s director of social media. It was particularly after the Haiti earthquake that she says the Red Cross mobilized and created a procedure for how to respond on Facebook.

“It happened after Haiti, we have sort of a procedure in place now. We immediately put someone behind a Flip camera to get a situation update and we try to update as frequently as we have information,” she explains.

Facebook’s recognition of its own importance to disaster relief is evident in its creation of a Global Relief Page shortly after the Haiti disaster.

On Facebook the national American Red Cross Page has about 202,000 Likes and Harman says the organization uses that audience very pointedly by not bombarding them. Status updates are crafted to be value-driven, offer useful and pertinent information. More often than not this comes from the Red Cross Disaster Online Newsroom on the web site, where Harman says people are more likely to find it. She and another employee run the Red Cross’ social media team, which took to Facebook in 2006, and initially included Flickr, YouTube and blogs in its social media repertoire.

Nowadays, however, Harman tells us that Facebook is becoming consistently important to the way the Red Cross shares information. Specifically the status update is used as the Red Cross’ most powerful Facebook weapon, mostly because the organization’s 700 local chapters and 30,000 volunteers across the country have been brought into the fold to share these updates, and thus, boost virality. The same holds true for talking back to fans; although her office may not directly talk back, she says Red Cross volunteers often will step in to help out on the Page. Harmon says the share button on the Red Cross’ web site also heavily contributes to its Facebook presence, a strategy highlighted in our Facebook Marketing Bible.

One challenge for the Red Cross, as well as other disaster relief organizations, is what to do with all of the feedback it receives from Facebook and other social media outlets, Harman says. “We’re not first responders, we don’t take individual calls for help,” she tells us. The Red Cross can’t respond when someone posts to Facebook that their cousin is trapped in Haitian rubble. The organization isn’t set up to help, and also, that same message could be shared with 10 different agencies. It’s an issue Harman says the Red Cross and other similar organizations are working to address.

As far as fundraising on Facebook, Harman explains that the Red Cross has yet to fully track such conversions, but believes the impact has been significant. The focus on Facebook increased after the huge response to text message donations for the Haiti earthquake, driven largely by social media. Currently the Page focuses more on giving the public the tools to fundraise locally. The Red Cross just published its first in-house tab and application meant to help its fans find the nearest chapter and donate. Later this year Harman tells us the Facebook Page will evolve further with a more advanced app meant to help users market and fundraise for the Red Cross.

[See the full post here]

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Boxing Your Way To Bodacious

[A Guanabee Post]

I love to eat. A lot. Especially if frijoles and tortillas are involved. Loving to eat has forced me to find a way to do so without suffering the inevitable side effects of an overly voluptuous figure. Which, if you’re anything like me, means you have to fight genes that love to pack on the pounds and, in the worst-case scenario, could lead to diabetes. Hands down the best workout I’ve found over the years is boxing.

Having tried Tae Kwon Do, MMA, Muay Thai, weightlifting and American Kenpo, boxing is consistently the workout that keeps me strongest and the most trim. Boxing doesn’t mean getting your face smashed in, but rather, doing a boxing workout. These gyms are all over the place and the monthly fees are often much lower than what you’d pay at a franchise gym. Usually a boxing workout consists of: Running/jumping rope, lots of abdominal work (bikini body!), some time on the speed bag, the double-end bag, the heavy bag and then working with mitts. This equipment is available in any standard boxing gym to varying degrees of quality and quantity. It also helps to have boxing coaches that are willing to work with you.

Often I’ve done the work on my own, however, a good coach can help guide you towards your goals with appropriate baby steps. My current coach, José “Joe” Jiménez of the Jiménez Old School Boxing Gym in Denton, Texas, is exemplary of what a boxing coach should be. Jiménez trains everyone from walk-in prepubescents to out-of-shape parents to tip-top shape professional boxers and says that boxing has something to offer everyone. “You’ll be in the best shape of your life. Mentally, you’ll be tough, plus, it builds you up. It grows your confidence,” he told me.  A former pro boxer himself, Jiménez has trained hundreds of people over several decades — both men and women — and has helped me go from and out-of-shape, winded bag of flesh to a much more toned, strong specimen with pretty good endurance.

It can be intimidating joining a boxing gym, as it does take some time to acquire the skills needed to use all of the equipment properly. Literally, it took me three months to learn how to skip rope, it also took me several months to learn how to use the bags and learn footwork. But that’s part of what makes boxing a great workout: You’re not just climbing a machine for 30 minutes, you’re learning, growing, improving and then once you get to the next level, you learn some more. Or, as Jiménez says, “What makes it unique is that it’s very hard to learn. If you accept the challenge, then the sky’s the limit.” Así que, ándale, get yourself to the nearest boxing gym and start working on turning those doughy arms into a bonafide gun show!

TIP LIST FOR FINDING A BOXING GYM

  • Make sure it’s a convenient location so you’ll actually go.
  • Maybe go for one free day and watch to see how much personal attention people get, ideally you’d want a little bit of personal attention at least once a week.
  • Make sure there’s enough equipment for everyone to use, otherwise you’ll never get your workout in.
  • Make sure the gym’s hours are convenient for you.
  • Look around at the people in the gym: Do they look like they know what they’re doing? Are they fit? If not, you might want to try the next one.

[See full post here]

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Facemoods Brings Emoticons to Facebook Chat, Gets Millions of Users

[An Inside Facebook post]

Israeli start-up Facemoods only launched in December of last year, offering a browser add-on that enables emoticons for use on Facebook’s chat service, among other web products. So far, it’s been a hit. We’ve watched as it has gained 4.4 million Likes on its Page — and around the same number of users, according to the company.

Facemoods is the brainchild of three entrepreneurs in Tel Aviv, Israel, who have bootstrapped their and employs 11, cofounder Arnon Harish says. Currently Facemoods has about 1.5 million weekly active users, and Harish says it’s growing quickly everywhere Facebook is growing, including places like India and the Philippines. Users currently share more than 1.5 million animations a day. The service is also available for major email services including Gmail, Yahoo Mail, Hotmail and AOL.

Users between the ages of 13-17 make up 40% of these users, another 40% are between the ages of 25-34 and about 55% are female, Harish adds. Geographically speaking, 20% of Facemoods users are in the U.S., 10% in the United Kingdom, 20% in Western Europe with the remainder in Eastern Europe and Asia. Such wide distribution has posed some developmental hurdles with regard to language, especially given Facemoods’ proclivity to utilize slang. In order to address this, Harish tells us the app tries to be as text-free as possible — and although the installer is in English, it is set to be translated into the 10 languages available on the Facemoods web site.

Installing the add-on is fairly easy and can be done at the company’s web site or Facebook Page; the browser add-on is compatible with both PC and Macintosh computers across popular web  browsers. After downloading, completing the download instructions and restarting the browser, a Facemoods user can instantly begin using the app to chat. Harish explains Facemoods was designed so as not to interfere with the Facebook experience, although installing it adds a Facemoods toolbar to your browser. It’s this toolbar which helps the company collect revenue, incorporating various forms of advertisements; it also has a search function, several links to the company’s Facebook Page and the Zoosk dating site.

Using Facemoods while chatting is very simple, one simply must click on the yellow smiley face at the bottom of the Facebook chat window to pop out the Facemoods menu. Then a user may select from text animations, smileys, and other cartoons featuring the likes of Lady Gaga and Diego Maradona. Facemoods has other functionalities that allow for using the animations in email, as well as Facebook messages, and in a few weeks, Wall posts. And the company’s Supermoods feature allows users to enter their own text to see it displayed within the app’s animations.

The idea behind Facemoods came to Harish and his co-founders as avid users of Facebook who simply thought that the chat function could be a better experience. As users of Windows Messenger and ICQ, Harish tell us that he and his co-founders realized there wasn’t much content on Facebook chat and so decided to fill that need.

As for Facemoods’ growth strategy, Harish tells us that the majority of growth comes from friends suggesting to friends, popular because one can only use the app with someone who is also using the app. However, Harish also says that taking the time to personalize content and Wall posts to specific countries — such as recent World Cup animations with unique music and animations  several countries — has made a difference.

Another example of involving the Facebook community in the company’s development is the recent voting contest to determine the Facemoods Idol — the winner will become prominently featured in content and get her own Page; users are also set to name her in upcoming weeks. These types of community contests have been helpful and Facemoods will utilize them more in the future, Harish explains.

Facemoods’ secret to success is good content and in the spirit of good content the company intends to incorporate more personalization into its future products, such as tailoring content to specific country holidays, for example. Harish also tells us that, father down the road, Facemoods users may be able to create personalized animations for use on Facebook.

[See the full post here]

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Barbara Talks To A Professor Studying Latina Adolescent Suicide

[A Guanabee post]

At 21%, the suicide rate for Latina adolescents is twice as high as that of whites and blacks. That’s something Professor Luis H. Zayas has been studying for 20 years during his career as a social worker and developmental psychologist. Zayas, who’s of Puerto Rican descent, founded and now serves as the director of the Center for Latino Family Research at Washington University in St. Louis Missouri. He has a master’s in social work and a Ph.D. in developmental psychology from Columbia–credentials that have allowed him to observe that Latina adolescents in the United States have a perfect storm of suicide factors:  Immigration, poverty, low access to health care, language barriers, and a lack of extended family combined with cultural notions of a tight-knit family all culminate to create an acculteration clash right about the time of adolescence. Interestingly, this is true across all Hispanic groups in the United States — Mexicans, Puerto Ricans, Cubans, Dominicans, etc. — but doesn’t hold true for these groups within their home countries, which is to say, rates for these groups are higher in the U.S. Guanabee’s new Lady site Barbara spoke to Zayas about his most recent research which will feature in his book set for release next year, Letting Out Endless Words: The Suicide Attempts of Young Latinas.

Barbara: Dr. Zayas, how did you come to study the rates of Latina suicide attempts?

Luis H. Zayas: Dr. Paul D. Trautman (a researcher), in the late 50s, was studying this phenomenon among young Puerto Rican women, he termed it the “suicidal fit,” and I stumbled upon it in the mid-to-late 80s. When I joined the faculty at Columbia (University) to work on my Ph.D., I was able to see it. I was teaching students at a city hospital in East Harlem, or Spanish Harlem, that’s when I began to come face-to-face with this phenomenon. Dominican immigration to New York began (and) we began to see them also attempting suicide, so I began to think maybe it’s not just a Puerto Rican thing, because it’s also a Caribbean thing, as I had also heard in Miami about Cuban girls. I read a newspaper report that most of the suicide attempters in Miami-Dade tended to be young Latinas. Then I thought that this is more pan-Hispanic than anything else.

Barbara: You’ve been able to not only analyze data collected by others, but conduct your own studies, in the twenty-plus years you’ve been studying this phenomenon, what have you concluded?

Zayas: We always felt that some cultural factors played a part in the higher than average rate of attempts by young Latinas. Now I’m beginning to think about it really as a cultural idiom of distress—like “ataques,” “nervios,”, “susto.” [Latino cultural idioms for mental or psychological stress.]  We’re beginning to think that these suicide attempts may be a form of nervios, but expressed differently— but we’re still working on that theory. The question is, why do they decide to do suicide attempts instead of doing something else?

Barbara: How does the typically low cultural status of young Latinas play into these suicide attempts?

Zayas: It’s a [low] status that they have and the expectations that are put on them for the sense of obligation to the family, but also the sense of what the boys can do that the girls can’t do. The kind of emphasis that is given on them to for chastity and things like that and decorum that are not expected of the boys. There’s a lot there that they must take care of — the younger siblings and so on.

It’s a [low] status that they have and the expectations that are put on them for the sense of obligation to the family, but also the sense of what the boys can do that the girls can’t do. The kind of emphasis that is given on them to for chastity and things like that and decorum that are not expected of the boys.

Barbara: How do parents fit into the equation?

Zayas: There’s a lot in what I’ve written about the mother’s role, but it’s only because fathers are hard to get into treatment with their daughters–or even into research. They are not exonerated in my book. Fathers harbor a lot of guilt a lot of times because of their emotional or physical absence; a lot of times they communicate with their daughters through their wives, and a lot of times the mom gets the brunt of the girls reaction.

Barbara: What role does Catholicism play, as far as “Catholic guilt” and things like that?

Zayas: It’s hard to say. It’s melded together in a way that sometimes you can’t distinguish the culture from the religion or the religion from the culture. You never really know quite at what point culture and religion meet. Most of the girls in our studies have been Catholic, about 70%, and the others are a mix of other Christian denominations so that there is something there.

Barbara: What are the treatments for these young women and their families to prevent suicide attempts?

Zayas: I recommend family therapy. Get parents and children talking to one another because I don’t see it as a problem that the girl has. I see it as a systemic problem of the family. More often than not, it’s a situation thing related to feeling nurtured and having the sense that somebody is looking out for you and understands your feelings. Also, one of the distinguishing features of those who did not attempt (suicide) is that the non-attempters could understand where their parents were coming from, too.

Barbara: What’s next in your study of Latina suicide attempt rates?

Zayas: How culture plays a part. What we want to do in our next study is study black girls, white girls and Latinas and use the same means to find out why they attempted, even though the rates are different. Can we tease out what the cultural elements are?

[See the full post here]

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Levi’s Uses Events Marketing for Sales Promotions

[An Inside Facebook post]

Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements.

As we’ve noted previously, Levi’s has been particularly active on Facebook, working with the company to premiere the social plugins on its web site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.

The profile advertisements ask users to RSVP to a sale, for example a recent ad read: “RSVP ‘Yes’ for 30% off at Levi’s Castro Store this Thursday (7/15) – Sunday (7/18) only! Plenty of street parking.” There’s also an option to Like the ad.

Visiting the event’s landing page reveals that thousands of people have responded to the ads, which apparently aim to convert Facebook fans into brick and mortar customers. The page includes obvious information — such as time, location and sale information — but also a Wall, a list of people attending (with thumbnails) and maps with store locations. On the Wall Facebook users discuss their favorite products, give thanks for the sale or just generally enthuse about the promotion.

Levi’s is also advertising Internet-only sales on its Facebook Page. Links provided on status updates and Wall posts take users to the company’s web site, which also implements Facebook social plugins.

So, conceivably, it’s possible to participate in the entire cycle of Levi’s Facebook marketing by responding to the event advertisement, which appears in the activity feed, then responding to a status update or Wall post and Liking something on the web site, which also appears in the news feed.

What’s not included in this campaign is a location-based service tied to advertising, like what you services like Foursquare providing — some sort of way for users to “check in” to Levi’s using a mobile device and share that information back with friends. Perhaps we’ll see something like that, soon? Facebook is already working with McDonald’s on something similaras part of its forthcoming location-based service.

[See the full post here]

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Work For Us App Brings Job Hunting to Facebook

[An Inside Facebook post]

Facebook can now be a job board with a new application, Work For Us, which allows Page administrators to install a tab on their Page to collect potential hires’ information.

The app’s basic version is free for 30 days and allows brands to post jobs on their Pages and automatically create Facebook ads advertising these jobs; Facebook users, on the other hand, can apply for jobs right on this Facebook tab and socialize on Facebook with their potential future employers.

The app was created by Work4Labs, which specializes in recruiting and human resources and according to our AppData tool Work For Us already has almost 11,000 monthly active users, including some listed on the company’s site: Accenture, Monitronics and Amadeus. New and innovative apps are frequently discussed in depth in our premium service, Inside Facebook Gold.

The company has several tiers of service plans, which vary in the number of job slots that may be posted each month and the corresponding number of Facebook ads that will be generated. The Free version, for example, includes 1 monthly job slot, unlimited users and no Facebook ads, whereas the Max version (the most pricey plan) includes unlimited jobs, $1,500 in free ads and unlimited users for $499 a month. Other plans range from $9 monthly to $199.

From a user standpoint, the app is pretty simple. Take SPG Creative & Marketing as an example; one just visits the Work for us tab on a given Page and sees and easy-to-read list of available jobs. Clicking on the job title yields a more substantive description and one may Share the job or Like it to help Facebook friends who may be looking for a new gig. There’s also a search box to more easily sift through the openings and the option of searching for an internship, temporary or permanent job.

[See the full post here]

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